Other Tomorrow works across industries, helping our clients to understand both the emotional and functional needs of their customers and employees. The insights gathered lead to designed experiences and jobs that delight. But, we don’t stop there; we work with our clients to envision, socialize, and bring these experiences to life.
– Develop a rich understanding of customers and employees through in-context qualitative research
– Envision future experiences and compelling stories that align organizations
– Design and execute complex systems and experiences at scale
– Optimize workflows and journeys for humans and enabling technologies
– Train employees to deliver best-in-class customer experiences
Other Tomorrows designs products, services, and spaces at the intersection of user desirability, organizational feasibility, business viability, and sustainable practice. We deploy methods and processes that lead to redefining a market offering, revitalizing a brand, or even creating something entirely new.
– Create products and services that connect digital environments and physical spaces
– Audit existing and competitive experiences to identify opportunity areas
– Create a vision and roadmap that make sense and will resonate with stakeholders
– Test concept hypotheses through prototype development, user-testing, and iteration
– Rationalize product portfolio architectures and roadmaps
– Articulate experience principles and design criteria
– Plan, program, and design physical environments
Other Tomorrows believes that well-crafted brands with a clear strategy, brand guidelines, and experience principles ensure every experience reinforces an overarching story. We craft brands and experiences that resonate.
– Codify mission, vision, and values
– Align teams around a shared purpose
– Translate customer understanding into brand positioning
– Design brand identities with robust, actionable guidelines
– Define and express brand product or service offerings
– Build branded products and spaces that immerse the senses
Other Tomorrows uncovers new economic models, defines processes, and details strategic plans that transform businesses. We help our clients set a vision and then determine the path to get there.
– Create a lighthouse vision for an organization
– Understand long-term trends impacting your business
– Backcast to a future and aspirational vision and create a strategic roadmap to get there
– Identify and model new revenue streams and cost savings
– Plan for organizational transformation
– Instill processes and structures for sustainable innovation and change
– Coach and empower executives to lead and accelerate change
A human-centric, hyper-engaged, awesome-inducing, definition-defying, hyphen-dependent team.
We approach our culture with the same rigor, care, and imagination as we do our work, providing an environment where everyone has the inspiration, support, and resources to do their best work.
Head of Envisioning
Jen interconnects people and product, patterns and environment, the digital and physical to create meaning and impact through story-based futurism. Previously, as Director of Innovation at EPAM Continuum, Jen partnered with category leaders like American Express to define new luxury, Fisher-Price to imagine the future of parenting, Medela to reinvent breastfeeding for millennials, and Google to craft neighborhoods built on contribution and culture.
Particularly adept at translating the functional and emotional “why’s” behind human behaviors into vivid, transformational expressions of the product and service experiences that inform our lives, Jen holds global design awards and patents for visual communication, illustration, and industrial design from her persistent efforts to create a brighter tomorrow.
Designer & Strategist
María’s background spans architecture, design research, UX, and furniture design. This transdisciplinary experience allows her to rethink the relationship between physical and digital interactions, creating products, services, and spaces that respond to human needs. Previously, she worked as an architect, designer, and UX researcher at Studio Gang, HFE, and Autodesk. In these roles, she applied human-centered research and design strategy to the built environment.
María holds a Master of Science in Engineering Management from MIT and a Bachelor + Master of Architecture from Politécnica de Madrid. She has immersed herself in learning human-centered design, manufacturing, entrepreneurship, and management to drive innovation from every angle. In her free time, she loves to make and break things, cook, and listen to podcasts while riding her bike.
Founder & President
Lee has lead service and experience design projects for a diverse group of clients–such as Southwest Airlines, BBVA, Google, P&G, Nike, Chili’s, and Novartis–that blur the boundaries between content and experience. Through research, analysis, and imagination, Lee helps his clients understand their entanglement within their own complex set of cultural, material, and economic circumstances. Previously, Lee was the VP of Design at EPAM Continuum, Director of Environments at 2×4, and worked as a designer at IDEO and the Rockwell Group.
Lee is also a Professor of the Practice in Design at Northeastern University in Boston where he teaches design, strategy, and innovation courses.
Senior Advisor, Growth & Strategy
Ed is responsible for championing and cultivating great design work. His background with mature and startup organizations, includes experience design, UI/UX, brand strategy, content distribution and the launch of new technology platforms.
Prior to joining Other Tomorrows, Ed was VP, Program Development at EPAM Continuum, a Boston-based design and innovation firm. From 2014-2016 he was group director, business development at Fjord Design and Innovation. In 2011, he founded OB1 digital media, a NYC-based digital media consultancy that provided business strategy and identified revenue-generating opportunities among start-up media organizations. Ed also spent ten years at HBO in domestic network distribution. Ed holds an MBA from the University of Denver and a certificate in User Experience Design from General Assembly.
Head of Brand Experience
Tim focuses on using human insights to create brand experiences that are grounded in purpose, reach across touch-points, and connect customers and employees. Previously, he led EPAM Continuum’s brand strategy and design team. Tim has built impactful experiences for clients such as Verizon, Barclays, Chili’s, Hologic, Google, Barilla, Diageo, Hertz, Unilever, Dell, Hilton, and Southwest Airlines. His work has been internationally recognized, including an IDEA Gold and a SDN Best in Private Sector award for service design.
When not obsessing over brands he is focused on being a foodie, a photographer, a mentor to his team, an amateur woodworker, and a Lego master with his two sons.
Lead Designer & Strategist
Kyle translates the evolving complexity of technology, behavior, and culture into meaningful experiences that are good for people. He leverages his architectural training and rigorous attention to detail to design thoughtful experiences that simplify complexity, and delight with wonder.
Previously, Kyle was a senior human-centered designer and strategist for Continuum, where he focused on bringing new brand experiences, digital services, and physical environments to life for organizations like Google, Ford, and Southwest Airlines. He holds a Bachelor of Architecture and a degree in Social and Political History from Carnegie Mellon University. Most days, you can find Kyle far away on a bike, eating rice, putting Spam in everything, or getting too deep into the next Taylor Lorenz internet rabbit hole.
Other Tomorrows is always looking for designers, envisioners, researchers, engineers, technologists, and the creatively minded who can design conceptually enviable and strategically elegant experiences. We hire people who are great at what they do and want to have fun doing it. email@example.com
Laura Susana Tort Ayala
Elisa di Nofa
Julian A. Escudero Geltman
Davide Dawei Zhang
Aria Xiying Bao
Angelica Graciela Chincaro
TALKS & LECTURES
MIT Media Lab
Harvard Business School
Yale School of Management
Service Design Network Global Conference
World Expo Milano
MIT School of Architecture
Seoul Design Festival
Wentworth Institute of Technology